BRAND BUILDING

BRAND BUILDING

Smart Display company employs professionals, who are ready for implementation of brandbuilding and rebranding projects.

In 2014, Smart Display designers successfully carried out a global project for refreshing the brand «Active» of KCELL JSC in Kazakhstan. The entire work package was finished at short notice. It was consisted of positioning strategy generation, designing of a logo, trademark style, trade dress for starting packages and arrangement of point-of-sale terminals with complete 3D imaging and detailed constructive description. The Smart Display personnel work on the market and primary audience analysis and competitors’ brands tracking in a highly professional way. It makes possible to build the brand on values that are actual for consumers from the beginning and to use them after for naming, designing and in marketing communications.

etail design (setting point-of-sale terminals) becomes importan for brandbuilding of services and retail since we often recognize mobile phone shops, stores, banks or pharmacies when we see a sign and а room interior.